New Albion celebrates the pioneers (and bicycles) of yesteryear.
The English explorer Sir Francis Drake called the part of the rugged Northern California that he discovered in 1579 New Albion, in honor of his homeland. (Albion means England.)
New Albion is also the name of the first microbrewery in the United States. Being Northern Californians who are enamored of its history (and being big fans of the small beer) we dub our new bikes New Albion.